Hello Friends,
In my last post
What is Search Engine Optimization? We discussed regarding the term
SEO. Now we will learn something about its types. As we know well
Search Engine Optimization is set of methods and techniques for
improving ranking of the website in search engine listings. On the
basis of such techniques used, SEO is classified into three important
types.
White hat SEO:
As name describes, white hat seo is clean and clear part of seo. White hat seo involves techniques, strategies which are based on guidelines of search engines and this is what every business want for their site. Generally White hat seo deals with a unique & quality content on the site, keyword analysis, proper link building and link popularity and much more. White hat seo is a ongoing process.
White hat seo have a strong foundation of ethical strategies and methods so we can say it is a risk free seo type. White hat seo takes more time for getting best results so it is very useful for businesses which want to make long time investment on their websites. The results of these methods are long lasting.
Black Hat SEO:
As name suggests, black hat seo is set of techniques for best ranking in search engine listings in unethical manner. Generally Businesses who want instant results for their websites go for such seo.
Black hat seo doesn't follow search engines guidelines and rules. In this type websites present different content different content for search engines crawlers and users, we can call it as “Invisible text”. Many other techniques such as keyword stuffing, Google Bowling, Doorway Pages, Hidden affiliate links are used in Black hat seo.
Though Black hat SEO gives fast results to businesses, it is very costly. Businesses have to pay a lot more for getting best. Today search engines are updating themselves for recognising such activities. If any website found doing such, then search engine can take a strict action against such websites so it is more risky and expensive type of seo.
Gray Hat SEO:
Little White and Little Black. Exactly what you are thinking. We discussed about white hat and black hat. You might notice that every type has some drawbacks. Though it is risk free, white hat seo gives results very slowly and about black hat, you can think yourself. So for fast and risk free results, Webmasters apply mixture of methods and tactics of white hat and black hat, so such set of methods called as “Grey hat seo”.
Though grey hat seo have low risk of getting penalised by search engines but at the same time it is less preferable then white hat. Black hat seo includes keyword stuffing, use of paid links, etc. These methods are uncertain but not in the same classification as black hat SEO methods. However, what's considered Grey hat SEO today might be black hat SEO next time.
This
is all about types of SEO. I hope you enjoy reading it.
Thank
You...
